Archive for the ‘Nielsen ratings’ tag

TV by the Numbers: How They Measure What We Watch

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As you glance through your TV Guide to decide what needs to be watched, recorded or ignored, you can thank the Nielsen ratings company for your choices. Forget what the networks put on the air; they are only following what the Nielsen ratings tell them. Low numbers and the show is cancelled. Big numbers and it might stick around. Think of this as the ultimate in market research. All you have to do is just watch TV and the meter box will do the rest. Of course, you have to be in the “Nielsen family” to count. When it comes to taking surveys that would be the ultimate power!

Cat Watching TV

Yes, cats like TV. No, cats can't be counted for TV ratings. Image Source: Flickr user rochelle hartman

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Written by Rick B.

November 12th, 2014 at 11:05 pm

Mobile Army Monday: To Survey or Not to Survey

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Full disclosure: I love me some surveys. Perhaps this has to do with my deep-seated need to have my opinion heard. When I got to a new place to eat, I like to share my restaurant review with my friends. Same for movies, TV and just about anything else I can recommend. We all have opinions, right? My love of surveys might also have to do with the fact that back in the day, I actually conducted telephone surveys for CBS News/New York Times. Because of that I have a soft spot for anyone who calls up asking for my opinion. I know they are reading from a script and I always tell them, “Relax, I’m going to take the whole survey.” That’s the trick with surveys; you have to complete them in order for them to register. You can’t just answer a couple of questions and drop out otherwise your opinion won’t count.

Watching TV

Image Source: Honestintrospection.com

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Written by Rick B.

April 29th, 2013 at 11:21 pm