Archive for the ‘Nielsen ratings’ tag

Mobile Army Monday: To Survey or Not to Survey

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Full disclosure: I love me some surveys. Perhaps this has to do with my deep-seated need to have my opinion heard. When I got to a new place to eat, I like to share my restaurant review with my friends. Same for movies, TV and just about anything else I can recommend. We all have opinions, right? My love of surveys might also have to do with the fact that back in the day, I actually conducted telephone surveys for CBS News/New York Times. Because of that I have a soft spot for anyone who calls up asking for my opinion. I know they are reading from a script and I always tell them, “Relax, I’m going to take the whole survey.” That’s the trick with surveys; you have to complete them in order for them to register. You can’t just answer a couple of questions and drop out otherwise your opinion won’t count.

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Written by Rick B.

April 29th, 2013 at 11:21 pm